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WhatsNew Group (MOXY)
WhatsNew Group is a Thailand based e-commerce company that is parent to multiple e-commerce brands that include Petloft (pet care), Venbi (mom & baby), Sanoga (health), Lafema (beauty) and MOXY (women's fashion). The company leverages technology and the Internet to make home life and online shopping easier for people in Southeast Asia. Headquartered in Bangkok, WhatsNew Group sells both international and local brands under each e-commerce vertical. It is one of the portfolio companies of Ardent Capital, a venture capitalist based in Thailand. As of June 2015, the company has begun their rebrand to MOXY.
==History==
The company was seed funded by Ardent Capital in early 2013 and was modelled after (Quidsi, Inc. ) in the US following its acquisition by Amazon for $550 million on November 8, 2010. Petloft was the first company built by WhatsNew co-founders Harprem Doowa, who is currently the Country Manager, and Sarah Huang, who is no longer with the company and now a consultant for Buzzebees. The company later built Venbi and Lafema to serve their growing female customer base and acquired Sanoga within a year. In December 2014, WhatsNew Group acquired ilovemoxy, an online lifestyle shop started by Shannon Kalayanamitr, a serial entrepreneur based in Bangkok who later joined WhatsNew Group as their Chief Marketing Officer.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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